UK Market Leaders
The UK clothing market was worth £33.8 billion in 2011, with women's clothing, footwear and accessories accounting for 57% of this*. 43% of women bought womenswear from New Look in the last year – that's 10.5 million individuals**. In the under 35 years of age segment of the women's clothing and accessories market, New Look is the largest retailer in the UK by value. We also have leading market value shares in several UK womenswear categories, including women's dresses. New Look is also the largest retailer for UK teenwear by value (revenue), with a 11.6% market share***.
*Source: Kantar Worldpanel 52 w/e 19th Feb 2012
** Source: Kantar Worldpanel, females aged 12+ years excluding Northern Ireland, Womenswear includes Women's Outer/Sports, Nightwear Underwear, Hosiery, Footwear & Accessories, 52 w/e 19th Feb 2012
***Source: Kantar Worldpanel 52 w/e 19th Feb 20
International
New Look has gained significant experience in operating in markets outside the UK in the last few years through bricks and clicks, and has established a clear and rigorous route to market selection. Our goal is to become a truly international retailer, establishing a significant footprint in all of our existing and new own-store markets and building a successful franchise model that is truly integrated within the Group business.
Our International business now represents an increasingly substantial part of the Group – with the New Look brand reaching 80 directly managed stores in Western Europe (Eire, France, Belgium, Netherlands) and 103 partnership stores across 14 markets by end of FY12 and the Mim brand in France and Belgium reaching 316 stores.
New Look International
Looking to the year ahead, we will continue to focus upon growing our existing own-store businesses in France, Belgium, Netherlands and RoI either organically or via acquisition, alongside the development of potential new markets. Our goal remains to ensure all our international businesses follow a clear and credible path of sustainable profitability.
Looking to the year ahead, we will continue to focus upon growing our existing own-store businesses in France, Belgium, Netherlands and RoI either organically or via acquisition, alongside the development of potential new markets. Our goal remains to ensure all our international businesses follow a clear and credible path of sustainable profitability.
Mim
The Mim stores offer a product range and brand proposition that is distinct from that of the New Look brand. Whilst also operating in the value fashion segment, Mim's offer is targeted at a younger (<30 years old) and more value-conscious female customer.
The Mim stores offer a product range and brand proposition that is distinct from that of the New Look brand. Whilst also operating in the value fashion segment, Mim's offer is targeted at a younger (<30 years old) and more value-conscious female customer.
As at end of FY12 Mim has 320 stores dotted throughout France and Belgium. In addition to the openings of owned stores, Mim has also successfully launched affiliate stores in and now has 20 since the first opening in 2011. Mim also has an e-commerce website at www.mim.fr that launched successfully in September 2009.
The New Look International and Mim businesses will focus on driving profitability through the times of subdued consumer demand to ensure a strong base from which future growth can be built as markets recover.
New Look Franchise
New Look has developed a successful franchise business model, that today trades from 103 stores in 14 markets. Going forward, the franchise business will continue to drive scale through its existing partners and markets and is also planning to build on its successful experience and expertise to date to enter a small number of markets with very significant medium to long term potential – in particular China. We operate a rigorous franchise partner selection process, working only with those partners with proven track records who are able to provide access to talent, real estate and local market knowledge.
New Look has developed a successful franchise business model, that today trades from 103 stores in 14 markets. Going forward, the franchise business will continue to drive scale through its existing partners and markets and is also planning to build on its successful experience and expertise to date to enter a small number of markets with very significant medium to long term potential – in particular China. We operate a rigorous franchise partner selection process, working only with those partners with proven track records who are able to provide access to talent, real estate and local market knowledge.
Multi-channel
Our online presence continues to grow with the launch of new initiatives in 2011 including: Click and Collect, Order in Store with home delivery, and a specific mobile site with web optimised functionality for smart phones. We also introduce Euros as a tender type to meet the increasing demand of the international customer.
We launched online brands offering in excess of 110 third party brands from up and coming to more established brands across womens, mens, teens and kids. Our Facebook page continues to go from strength to strength and now has over 1.6 million fans, driven by successful initiatives including Star Style competition and Kelly Brook's appearance at the Edinburgh store opening. In February 2012 alone we had a record week gaining over 100,000 new fans with the New Look page being recommended on Discover Facebook, their new initiative.
We launched online brands offering in excess of 110 third party brands from up and coming to more established brands across womens, mens, teens and kids. Our Facebook page continues to go from strength to strength and now has over 1.6 million fans, driven by successful initiatives including Star Style competition and Kelly Brook's appearance at the Edinburgh store opening. In February 2012 alone we had a record week gaining over 100,000 new fans with the New Look page being recommended on Discover Facebook, their new initiative.
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