Tuesday, 5 March 2013

New Look Brand Pillars

The New Look brand is uniquely defined by the following three pillars:
  • Fashion excitement
  • Value
  • Newness
This is where New Look comes in. Our brand pillars of fashion excitement, value and newness are at the heart of everything we do. We deliver irresistible fashion at brilliant prices which means more fashion excitement for our customers - more of those 'Wow! Look what I've just found' moments. This means we can take on the competitors - with genuinely surprising prices and with fashion credentials that set us apart from other value retailers.
Our brand pillars
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2 comments:

  1. Unknown5 March 2013 at 11:08

    Its important to work with the current company values when developing the new premium range. Value, newness, excitement and customer mindset are all vital.

    ReplyDelete
  2. Unknown9 April 2013 at 13:22

    This is also part of the company's brand message and mission and value statement.

    ReplyDelete

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