According to Mintel's Clothing report (October 2012), New Look's core customer market is early 30's. This premium collection will focus on a slightly younger consumer, although still appealing to its current market. The customer for the 'Love New Look' collection will enjoy value clothing but will also wear vintage items and the odd designer piece to mix up their outfits. New Look are considered to be more of a value hight street retailer but their aim is still to present their consumers with the latest trends and styles which will appeal to a range of ages and sizes as well as standing out from its competitors in such a competitive market.
NAME – Daisy Mae
ReplyDeleteAGE – Twenty Six
OCCUPATION – Full Time Stylist
MARITAL STATUS – In a relationship
LIVING STATUS – First Time Buyer
FAV SHOPS – New Look, Topshop, Vintage Markets
INTERESTS – Music Festivals, Films, Travelling
READING –Vogue, Grazia, Elle, Harpers Bazaar
According to Mintel's Clothing report (October 2012), New Look's core customer market is early 30's. This premium collection will focus on a slightly younger consumer, although still appealing to its current market. The customer for the 'Love New Look' collection will enjoy value clothing but will also wear vintage items and the odd designer piece to mix up their outfits. New Look are considered to be more of a value hight street retailer but their aim is still to present their consumers with the latest trends and styles which will appeal to a range of ages and sizes as well as standing out from its competitors in such a competitive market.
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