There are many interesting points to this Drapers article published in March 2013:-
- Sainsburys, known for its value for money clothing, is starting to invest more in its quality - Customers are know looking at quality and style rather than price being the primary factor when shopping for clothes (Sainsburys research) - It has collaborated with Gok Wan (TV Personality and Fashion Stylist) to launch its TU collection - The visual merchandising of a store is becoming more and more important, which links up with the previous Mintel research where consumers are still shopping more in store - Sainsburys does not have an online clothing presence, perhaps hindering its position within the market as online presence is seen as a key development to the growth of retail store within the industry. Multi-channel development is constantly evolving
There are many interesting points to this Drapers article published in March 2013:-
ReplyDelete- Sainsburys, known for its value for money clothing, is starting to invest more in its quality
- Customers are know looking at quality and style rather than price being the primary factor when shopping for clothes (Sainsburys research)
- It has collaborated with Gok Wan (TV Personality and Fashion Stylist) to launch its TU collection
- The visual merchandising of a store is becoming more and more important, which links up with the previous Mintel research where consumers are still shopping more in store
- Sainsburys does not have an online clothing presence, perhaps hindering its position within the market as online presence is seen as a key development to the growth of retail store within the industry. Multi-channel development is constantly evolving